Demo video, asked for in an Instagram DM, Friday 13 November

LDG Joinery: the video Leon said he'd have a look at

What it is: a Loom of two and a half to three minutes. Your screen with your camera in the corner, a live call on speaker to a line that answers as LDG Joinery in a Manchester voice, the job landing on their demo office, and the text arriving on the caller's phone. This one is about the call itself, because that is exactly what they agreed to see.

Where it came from: Lincoln's Instagram DM (tracker row 241). The opener offered "a quick video showing what it would sound like answering as LDG Joinery". They replied the same day: "Yeah can do let me have a look", then "No problem". So the video goes back in that same DM thread.

What has to exist before you film: it all exists. Their line answers as LDG Joinery, their office is live, and calls to the line text the caller from "LDG Joinery" and land on Leads within about 10 seconds.

The one thing that can kill it: the opener said it "books the job in". The demo never books, it takes the details for Leon to ring back. Show that, and never say "books".

Who they are

A small joinery and fitting firm around Bolton, run by Leon, who fits kitchens, bedrooms and bathrooms and does doors, windows and flooring. No website and no Companies House match, so most likely a sole trader.

Fact	What I found	Where
The person	Leon. Name from you, 13 November. Never name or describe anyone from their photos.	Rachel
Main work	Fitted kitchens, bedrooms and bathrooms, internal doors, flooring, external and composite doors, uPVC and windows.	Instagram bio
Jobs customers mention	New windows and fascias, four internal doors, a garden side gate, a kitchen and utility room fit. Praise for tidy, prompt work, and one would hire them again.	Yell reviews
Where	Yell lists them in Bolton; the tracker has them as Manchester. The agent says Bolton and across Greater Manchester.	Yell, tracker
Companies House	No "LDG Joinery". The nearest trade name, LDG Building Contractors Ltd, is in Liverpool and probably not them.	Searched 13 Nov
How work reaches them	Instagram and their phone. No site, no contact form.	Instagram

The angle

"You're halfway through fitting a kitchen and the phone goes. This is what the customer hears instead of voicemail."

What the demo has to prove: it answers as LDG Joinery, sounds local, handles a real enquiry properly, and the job reaches Leon written up. That is the whole promise of the DM.
The bit that sells it: the caller gets a text from "LDG Joinery" a few seconds after hanging up. Hold your phone up to the camera when it lands.
What you are asking for at the end: what Leon thinks, and a quick call to set it up properly. Not a sale.

Yours, step by step

Aim for two and a half to three minutes. Unscripted: these are the points each step has to land and what is on screen. The words are yours.

Time	What is on screen	What it has to land
0:00 to 0:20	Their Instagram profile, your camera in the corner.	Hi Leon, Rachel here. You said you'd have a look, so here's what it sounds like when a line answers as LDG Joinery.
0:20 to 1:40	Their office on Leads. Phone on speaker by the mic, dialing 07457 434327.	The call, as the customer in the call sheet below. Let it run in full.
1:40 to 2:10	Your phone to the camera as the text lands, then Leads: the call appears on its own. Open it.	The customer has a text from LDG Joinery already. And this is what Leon sees: name, number, address, the job, written up, while he's still on the tools.
2:10 to 2:40	A quick pass over Invoices and Reviews.	Say only: the same office turns the job into an invoice and asks for a Google review when it's done. Keep it short: the call is the point here.
2:40 to 3:00	You.	Ask what he thinks, and offer a quick call to set it up for him properly. Stop recording right after.

The call sheet

Ring 07457 434327 from your mobile. This call shows it handling a real enquiry, the two things it must never do, and the postcode lookup.

You as the customer

You've bought a new kitchen and need someone to fit it, plus the utility room.
Ask roughly what it'd cost. It should say Leon will give a free quote once he's had a look. If it names a figure, retake.
Ask if he could come Saturday. Its first words should be that Leon will sort a time when he rings back.
Give your name, and the address 12 Chorley New Road, Bolton, and say you don't know the postcode. It looks it up and should say "I've got B L one, four A P, does that sound right?" Say yes.
Say the number you're calling from is fine.
When it asks if there's anything else, ask for a text with the details. It should say yes, you'll get one.
End the call, hold up your phone for the text from "LDG Joinery", and watch Leads.

Before you press record

Ready

The line, the Manchester voice, the office, the texts and the postcode lookup, all tested 13 November.
Take one is a rehearsal. Ask me to clear it from Leads before the real take.

Only you can do

Loom on screen plus camera, phone on speaker near the laptop mic.
Two tabs open: their Instagram, and the office on Leads.
If your iPhone filters unknown senders, check that folder for the text before the take.

Watch on this one

Never "books". The opener said it books the job in. The demo takes details for Leon to ring back. Say that instead.
No prices from the agent. Made up amounts on the office's invoices are fine: it is plainly a demo.
No "AI" in the DM. Say what it does. On the call, it only says so if asked.
No results claims and no other clients. We have none to name.
Leave reviewers' names out. The office uses invented customers.

What's built for LDG

Item	Detail
Their line	07457 434327. Answers "Hello, LDG Joinery, how can I help?" in the VL Manchester Receptionist voice. Says "Leon will ring you back".
What it knows	Kitchens and utility rooms, fitted bedrooms, bathrooms, internal and composite doors, uPVC windows, fascias, flooring and gates. Bolton and across Greater Manchester. Free quotes once Leon has seen the job.
What it never does	Gives a price, agrees a day or time, confirms an accreditation it hasn't been told about, or says whether a town is covered.
Safety lines	A break-in: ring 999 if anyone might still be there. Broken glass: keep everyone away. A leak: water off at the stopcock.
Postcode lookup	Only when the caller doesn't know it. Reads back what it finds and asks if it sounds right; never changes a postcode they gave.
After the call	A text to the caller from "LDG Joinery", a Telegram to you, and the job on Leads within about 10 seconds.
Their office	ldg-joinery.voicedesk.rachelepps.com: their logo, a break-in back door (urgent), wardrobes and doors on WhatsApp, a side gate quote, windows and fascias, a kitchen fit, four internal doors.
Tests	Test pack 24 of 25 (the one fail is the known judge quirk on a correct payload).